Live photo feed company Eventstagram is one of 17 start-ups to have been selected by telecoms giant Wayra for its annual business academy.
Eventstagram was co-founded by Dan Strang and Ollie Harridge in September 2012.
The business concept is a live feed of customisable Instagram photos that can be uploaded by guests at events, exhibitions and festivals.
Eventstagram was chosen by the Telefonica-owned company from 3,444 applicants.
As part of the investment, Eventstagram will be granted €40,000, nine months of office space in Wayra’s Capper Street block, and access to a network of contacts and business support.
The company has covered 2,000 online events since September 2012, and created feeds for brands such as Elle, Air New Zealand and for The Gadget Show. Bosses now believes the company has potential to grow at a much quicker rate.
Strang, chief executive of Evenstagram, said: "Wayra wanted something that was innovative but also something that held a bit of magic – we felt we had those things. We have done something quite disruptive in the events industry."
The Wayra programme begins on 29 April, where Strang and Harridge have big plans for their company.
"Firstly, we want to develop the reporting side so that when events have an Eventstagram feed they will be able to organise and interact more effectively," said Strang. "They will be able to see how many people take photos and how much influence they have on social media.
"We also want to allow people to display their photos not only live at the event, but also on their website or blog."
Author - Event Magazine
